Positioning Properties

Johnson Home and Land is always looking for ways to improve our services to our clients and customers.  Recently we took some elective continuing education and gained the Certified Home Marketing Specialist designation.   One of the main topics covered was home staging  or “positioning”.  Positioning  a home may not be what many people think it is.  Rather than making the setting appear contrived, fake or phony our goal is to make the home  feel comfortable to the potential buyers.  In a properly staged home it is easier for potential buyers to imagine their furnishings and belongings in the home. It should be easier for the buyer to know if the property they are looking at is the right one.  The home is as free of distractions as possible which helps buyers to make stress-free decisions.   There are many benefits to the seller as well.  Well positioned houses tend to be on the market fewer days and get a higher percentage of the asking price.   Properly positioning our listings is a win/win for our buyers and sellers.

Shortly after the class I enlisted the help of my mom, Joan Swisher, for help with staging my listings.  She has been in the design business for many, many  years and is now semi-retired.   She is very talented and has a creative streak a mile wide.  Here are some examples of her recent work.




About Sarah Johnson

Johnson Home and Land is a small but active real estate firm in rural northwest Wyoming. We are an experienced team of professionals who want to walk along side you in your housing journey. If you are thinking about buying, selling, renting or investing we are here to help. Contact us at sarah@johnsonhomeandland.com or 307-548-6909
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4 Responses to Positioning Properties

  1. Joan Swisher says:

    Ah yes, “Positioning” which might also be thought of as “un-decorating” is a real and surprising plus to both a buyer and a seller of a home.

    Having been an interior designer for years, it was a good trick to get my mind around this interesting concept. My goal, used to be, to make a home have just the right feel and ambiance for it’s owner. Positioning is letting the home show it’s own benefits to the public at large.

    Each house has an individual “feel” of it’s own, that is not connected to the decorating style or furnishings of it’s previous owner. Being able to picture ones own lifestyle taking hold and emerging forth, turning someone elses house into “our home” is the object.


  2. I think that staging a home is also a bonus for the buyer because it helps you to see what the home has to offer that may have been overlooked. With proper placement of color a person’s eye is drawn accross the room to see extra features it has. In a vacant home for example placing items throughout the home gives the buyer ideas to use and where they may put their own belongings in the home rather than being sometimes overwhelmed by a blank empty room.
    I loved the class we went to and believe it is a great addition to our marketing plan to get your house sold.


  3. Sarah says:

    You are both exactly right. I learned so much through the class and was so excited to put what we learned to good use right away. It is so important to implement the new exciting things we learn right away and not let them get lost in a pool of good intentions. Positioning, on many different levels, is now a permanent part of our marketing here at Johnson Home and Land.


  4. DeAnna Calvin says:

    I think it is wonderful that you are learning and growing and willing to try new concepts. The “Positioning” technique is wonderful and adds a lot to an empty house. Way to go!!


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