Johnson Home and Land is always looking for ways to improve our services to our clients and customers. Recently we took some elective continuing education and gained the Certified Home Marketing Specialist designation. One of the main topics covered was home staging or “positioning”. Positioning a home may not be what many people think it is. Rather than making the setting appear contrived, fake or phony our goal is to make the home feel comfortable to the potential buyers. In a properly staged home it is easier for potential buyers to imagine their furnishings and belongings in the home. It should be easier for the buyer to know if the property they are looking at is the right one. The home is as free of distractions as possible which helps buyers to make stress-free decisions. There are many benefits to the seller as well. Well positioned houses tend to be on the market fewer days and get a higher percentage of the asking price. Properly positioning our listings is a win/win for our buyers and sellers.
Shortly after the class I enlisted the help of my mom, Joan Swisher, for help with staging my listings. She has been in the design business for many, many years and is now semi-retired. She is very talented and has a creative streak a mile wide. Here are some examples of her recent work.