I have recently returned home from my annual trek to the Wyoming Association of REALTORS annual convention and trade show. The 7 hours I spent alone in the car gave me plenty way too much time to think. I was thinking about a generalization brought to my attention by one of the convention instructors. Members of my generation (generation x) and younger colleagues (generation y) are the minority at conventions and other similar “real life” networking events. Why? As a generation we are not “joiners” we tend to keep our work lives and our personal lives separate. Generally speaking…. baby boomers tend to combine the two. Without getting too deep into the psychological theories of why we are the way we are…. I will simply make a few observations about my own generation. Gen Xers are those born between 1965 and 1977. For the most part our parents are Baby Boomers. Gen X is the original latch key generation because our parents were both working. As a result Xers tend to be very independent. Many of my Gen X friends simply don’t see the relevance of attending conventions. I can see their point but I was “sold” on all the benefits of convention before I knew any different. Here are a few of the reasons why conventions are relevant to me and my business and I would guess many of these are universal and would apply to many industries.
– networking with other agents generates referral business
– getting ideas from other agents means you do not have to learn everything the hard way
-Surrounding yourself with successful people brings success
-Applying what you learn in the top notch courses is a huge benefit to your customers and to you.
-Being actively involved in your industry’s trade organization is an extremely rewarding experience.
Attending conventions on both the state and national level have been a significant investment of my time and money, but I can honestly say that there has never been a greater return on my investment.