Why Attend Convention?

I have recently returned home from my annual trek to the Wyoming Association of REALTORS  annual convention and trade show.  The 7 hours I spent alone in the car gave me plenty way too much time to think.  I was thinking about a generalization brought to my attention by one of the convention instructors.  Members of  my generation (generation x) and younger colleagues (generation y) are the minority at conventions and other similar “real life” networking events.  Why?  As a generation we are not “joiners”  we tend to keep our work lives and our personal lives separate. Generally speaking…. baby boomers tend to combine  the two.  Without getting too deep  into the psychological  theories of why we are the way we are…. I will simply make a few observations about my own generation.  Gen Xers are those born between 1965 and 1977.  For the most part our parents are Baby Boomers.  Gen X is the original latch key generation because our parents were both working.  As a result Xers tend to be very independent.  Many of my Gen X  friends simply don’t see the relevance of attending conventions.  I can see their point but I was “sold” on all the benefits of convention before I knew any different.  Here are a few of the reasons why conventions are relevant to me and my business and I would guess many of these are universal and would apply to many industries.

– networking with other agents generates referral business

– getting ideas from other agents means you do not have to learn everything the hard way

-Surrounding yourself with successful people brings success

-Applying what you learn in the top notch courses is a huge benefit to your customers and to you.

-Being actively involved in your industry’s  trade organization is an extremely rewarding experience.

-It’s FUN!

Attending conventions on both the state and national level have been a significant investment of my time and money, but I can honestly say that there has never been a greater return on my investment.

About Sarah Johnson

Johnson Home and Land is a small but active real estate firm in rural northwest Wyoming. We are an experienced team of professionals who want to walk along side you in your housing journey. If you are thinking about buying, selling, renting or investing we are here to help. Contact us at sarah@johnsonhomeandland.com or 307-548-6909
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3 Responses to Why Attend Convention?

  1. Ann Flack says:

    I like the blog and the information is pertinent to conversations I have had recently with a group of Realtors. We are having problems getting the “younger” agents to sign up for committees or to take on leadership responsibilities within the Realtor organization. This is a very interesting topic and it would be great to hear some feedback from the GenXer’s and GenYer’s. We need to understand as there will be a time that we will need them to fill the shoes of the leaders of today. Maybe it means doing things differently, but whatever the changes may bring we need them.


  2. Sarah Johnson says:

    I agree. These generations want to gather the facts and then decide whether attending the convention, serving on the Board etc. is directly relevant to their business. Xers don’t want to be told they want it to be their idea. I am here to say that these activities have had a direct impact on my financial bottom line. Better yet… they have had an indirect impact on my real estate career overall. They help keep burn out at bay. I also learned very early that it is ok to ask successful people what did and did not work for them. Most often they are flattered and more than willing to share their knowledge and experience. There is no sense in reinventing the wheel. I am also here to remind the Xers that a huge majority of our buyers are boomers too. We need to be relevant to them….and that means building “real life” relationships with them. Social networking alone will not be enough.


  3. Ann Flack says:

    Here here, my thoughts exactly.


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